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The Power of Sharing Your Story

August 11, 2023

Hint: It’s OK to be at 70%

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I'm Bethany Joy!

Southern values + surfer soul. Business gal, marketing guru, creative, and champion of Community. Sharing my fertility journey with the goal of helping others find Hope Here.

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It is said that the future favors the bold. So this year, I’m doing it. After 20 years in corporate America, I’m hiring myself and not looking back. I’m following a BIG dream that’s been on my heart for a long, long time. I want to be the woman I wished I would have met when I had just failed IVF. For a myrid of reproductive reasons, I was told it would be nearly impossible to conceive and carry a child. I was distraught. I didn’t know how to manage it all while climbing the corporate ladder. Here, I’ll share my lessons learned along the way, to hopefully help you feel less alone, and bring you a ray of hope in your journey too. A bit about me: I’m east coast raised (VA, AL, NC) with west coast style (SoCal girl).

In my 20’s you may have found me at the Happiest Place on Earth, where I worked on the Global Sales and Marketing Team for Walt Disney Parks & Resorts. I absolutely loved being a part of the magic and cherish the memories, mentors, and friends made. In 2011 I joined a little startup called TOMS and had the career ride of my life as the brand scaled from 1M pairs of shoes given to 75M when I moved on in 2017. Grateful I got to work alongside and learn from some of the best humans on earth during those years. The next year, 2018, was equally amazing and difficult. It was learning how to be a momma to my miracle little girl, and trying not to fall apart inside, while my marriage fell apart outside. Navigating single motherhood was not something I ever wanted and yet here I am. The years that followed I learned a ton professionally, and a lot about myself personally. Fast forward to my 40’s in 2023 and daaaang, I’m grateful. I sailed some really rough seas, and now am armed and ready to help steer others going through the same. Do you have a story of hope to share with others too? Submit it here.

I especially have a heart for Women in Business going through infertility. I felt so lost and alone the first time I went through IVF. One big reason for that is I didn’t feel comfortable talking about it. I felt embarresed, ashamed, and frankly, pretty terrified of making a mistake. What if I didn’t do an injection correctly? What if I missed the timing window for medication? The list went on and on. I was living in L.A. at the time and was the Director of TOMS Community. I loved my job, the brand, and most of all, the team. People and relationships are what make the professional wins even sweeter and I wouldn’t trade my time at TOMS for the world. The leadership at the time, specifically the founder, and the Chief People Officer (CPO), were incredibly supportive of my fertility journey–and are frankly, a masterclass on how to support employees battling infertility. I vividly remember going in for a meeting with the CPO and knew she was going to offer me a new role (one with more responsibility and compensation) and I knew I had to say ‘no.’ I was broken inside. I had just failed IVF and felt hopeless. All of my eggs had degenerated and died. I couldn’t even make embryos. I didn’t have the capacity to take on more at work. I frankly felt in a daze and didn’t know what I had the capacity to do. Y’all, let me tell you what happened next… 

Just as I thought, she offered me the promotion with a big smile on her face, and then slowly tears began streaming down my face. I couldn’t help it. I was so sad. My dream of having a baby felt so far away. I looked at her and said ‘what if I say no?’ There was silence for a bit as she sat back in her chair. She was confused because I was typically happy to whatever was asked for the brand. I remember feeling terrified and embaressed as I shared what I was going through. The next thing that happened, I’ll never forget. She began telling me about her best friend’s infertility journey. It was followed by her saying “Bethany… your 70% is most people’s 100%. Why don’t you go down to 70% and let’s revisit all this next year.” Her words were exactly what my spirit and mind needed to here. This is my pay-it-forward reminder to you too… that 70% is OK. Heck, it’s more than OK because as women we are typically over-achievers. Scaling down is not in our nature; however, I can now look back and say this. While being an IVF warrior taught me how to fight, even more so, it has taught me how to REST. From then on, I opened up and began sharing my journey. I knew I needed a support squad… Taylor Swift style.

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I'm Bethany Joy, & I'm cheering you on.

For years I've battled Endometriosis, Adenomyosis, Dominished Ovarian Reserve, Infertility, Cysts and Fibroids. If you need a coach, cheerleader, or fertility friend in the journey, welcome! Find Hope Here.

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